It first started out with the moodboard. We wanted something illustrative and detailed, with the fine pen work but something manly and steampunkish that speaks of the 1925 brand. below was our moodboard:
The first digital draft of the moustache beer man. We started with the cool visual of the moustache man and decided to turn his head into a beer cup since 1925 has their iconic beer cup. The first layer of illustration shows the shophouses along Jalan Basar which tells of the history of this alley where 1925 is, that used to have many hardware shops that is really iconic for Jalan Basar, above the shophouses is a steampunk-inspired-looking beer-making factory and warehouse and the worker powering the place looks seemingly like the Small Monsters which is one of their beer labels. And these little monsters also seem to represent some of the crew at 1925!
While we were really tight on time, we went ahead with the drawing on the wall with this half-finished digital draft. Below is the documentation video of the mural drawing. enjoy!