Mr Ang's chicken rice centers on quality and freshness of ingredient. We started the project doing a search on logos in the f&b industry that looks good, and I narrowed down to a few for them that stands for a myriad of different styles. And we settled for the style that is modern/chic x vintage.
And I came out with a very quick doodle of the logo idea while referencing to the chosen logos of choice. After which, we moved on to digitalising it.
The final logo (with other smaller variants)