ellustrate namecards

a series of namecards design for the upcoming graduation show. namecards are shaped like my favorite drawing instruments

the ellustrate pencil

my ultimate all-time best friend.

ellustrate namecards

here we have the pencil, the 0.1 sakura drawing pencil and the wacom tablet pen!

the ( )* space – a dictionary project

the project was to come up with a list of words that defines you as an individual like a dictionary. i involved 104 of my friends and family to come up with the words for me and decided to create a self-defining space that reflects my character.

the ( )* space - invitation poster

the ( )* space - a1 poster

a1 posters placed in the space which also encompass the idea of "Getting Infected" which was inspired by one of the words, "infectious" nature of making people feel happy and bubbly whenever im around..

the ( )* space - installation space

a self-defining space that reflects my character of being very dynamic, loud, energetic and bombastic, packing up energy in the form of illustrations into a small space.
the space took 3–4 full days to complete, the illustration is quite spontaneous and improvised along the way.

( )* - documentation

As the audience comes into the space, they are allowed to have fun, blowing bubbles, eating and laughing and getting infected with joyous feelings. here the invitation design and people who have participated and came in!.

finding polaris - a GD systems project

The project brief encompasses a study and research into a particular system in life. my exploration was with stellar system and constellation map and then constructing my own internal universe. how it worked was to write everyone in my life.
385 stars,
25 constellations
, 25 illustrations,
4 star clusters,
1 universe.

finding polaris - constellation booklets

how it worked was to write everyone in my life, relating them to a certain star type and then plotting them out in a system whereby I'm on the pivotal center in relation to them according to emotional proximity. from there, to group them up into smaller groups which i later termed as "star clusters" and then forming constellations.

finding polaris - constellation booklets

The booklets was a brief description of the specific constellation or "star cluster" of my life.

finding polaris - illustrations

After naming them, I attached an image to each constellation, based on symbolic meanings and significance.

finding polaris - cards

Accompanying cards that comes with the exhibition for people to take it, see it, and remember it..

production - stationary set

Created my own stationery set for ourselves or any company and i decided to do one for my own design brand. since my tagline is "let drawing be an addiction" i worked with the idea of drugs and medicine, associated to addiction.

production - envelope detail

The look is illustrative, hand-drawn

ellustrate namecards

for my namecards, information is laid out like that on a medicine sticker tag. and so my logo resembles a pill and also an "e".

LAHcampaign

In this project, we had to address a certain issue that we are concerned about in a society and to then propose a campaign in reaction to it. hence we planned a campaign in the context of Singlish, as the identity of Singapore.

LAHCampaign - Pasar Malam

Using Singlish as part of our visual outlook, we produced posters, books, accessories, fabric products out of recycled and waste products.

LAHCampaign - Pasar Malam

The items would be produced as part of the campaign, and sold in a "pasam malam" style which Singaporeans can identify to.

type design - dancingspaces

is a typeface I've designed for typeIII class. my typeface is specifically a lowercase san serif type. its application is as to be used as a display type for a contemporary dance magazine..

dancingspaces - application

Dance application on magazine.

dancingspaces - fabric application

another part of the project is to put the type onto textile, on shirts, here the type is blown up, as in dance shirts, and then also duplicated to form arabic motifs..

dance with type, type with dance

a random experimentation with type, trying to fuse type with dance. credit to my photographer and good friend, jialiang. it was great fun, though tiring.

branding - 100% me

This project is branding for my own line of black and white underwear for teens ages 17-21. the brand is named 100%, tagline as my inner skin, to show the idea of being 100% you! and together with the brand, a typeface specific for 100% is created to strengthen its image.

100% me - motifs designs

A grid is made, to be used to its fullest imaginative potential for playing with patterns, motifs, designs and layout.

100% me - packaging

Design of the packaging box which are defined and centred around the idea of self-identification.

100% me - tag design

The concept reflected here as the idea of inner personality, individuality as part of the brand. the idea of looking in, within.

100% me - tag & packaging

100% me - identity postcards

The idea of looking through and looking in to who you are inside.

100% me - identity postcards

what are you within?

100% me - postcards 3-in-1

The three postcard designs can combined into one postcard altogether.

100% me - envelope design

100% me - mailer

Design of mailer to be sent together with plain badges with the underwear material and also for people to freely design on them.

Physical type installation – MAI BUANG poster

Poster for one our typography assignment on physical type. "Mai Buang" is an installation where we went around the HDBs in Singapore to collect unwanted furniture disposed by people.

MAI BUANG - physical type

The actual physical type that was made out of unwanted furniture disposed at void decks. it spells "O! LIFE" reflecting on the wasted life of these unwanted yet still functional furniture.

"the way of asian design" – typographic poster

a typographic poster from a type assignment for an event. ive used the type as image to trace out the lines of a gui ling or the mountains and ridges. type used are the description of the event itself.

MUJI Poster – a branding research

an graphic design assignment where we researched upon a brand and touch on their branding strategy to produce a series of deliverables. and for my own brand, MUJI, i came up with a series of poster that exercise simplicity.

MUJI Poster all 4

simple is more. and ive learnt to appreciate and embrace the simple and realise its beauty. behind every poster, the page turns into an origami sheet that then folds into the object on the poster front.

creative manifesto - locker design

Sometimes we forget the fundamentals of design and it's a reminder to all to always remember the pencil and to always draw and start rough and to not forget the pencil as we make friends with mac and adobe..

舞台 / centrestage – a bilingual magazine

part of a bilingual publication assignment. in this, i've created my own asian dance publication magazine, 舞台/ centrestage.

舞台 / centrestage – content page

Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.

舞台 / centrestage – spread 1

Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.

舞台 / centrestage – spread 2

Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.

a gift for two

a graphic design campaign on reviving the fading tradition of chinese wedding in singapore. "a gift for two" strives to bring forward the values from chinese weddings, where relationships are revisited and very personal.

gift for two - poster

The two posters are aimed at two sets of audience, one modern one (left) for the local and the traditional one (right) for foreigners.

gift for two - collaterals

The campeign involves the idea of gift-giving, making personal wedding gifts to the couple through my gift-giving package.

YOG logo design

a graphic design assignment on icons and logo and we were asked to design the logo for the Singapore Youth Olympics 2010 and so i drew on the idea of energy, dynamism of youth and the application of watercolour and the organic in a logo.

YOG poster parody

a parody i made from my YOG assignment. since it was during the hype of Singapore's first F1 NIGHT RACE, i did a poster for the first night olympics!

the urban colosseum

An illustration in the style of illuminated menuscript abt the fight between man and nature.

Think Creative, Think Playdoh

posters and postcards from a graphic design exercise about using a 5dollar project and using it to push a new graphic campaign. i used playdoh and used it to mould out famous historical art pieces.

Think Playdoh postcards

It is a campaign for the Singapore Art Show by NAC to encourage Singapore to do art because even the most mundane everyday object can still be turned into works of art.