Skillset
- Adobe Illustrator
- Adobe Photoshop (Digipainting)
- Adobe InDesign
- After Effects (Motion graphics)
- Adobe Flash (Animation)
- Final Cut Pro (Film editing)
Fine Arts
Techniques include pencil, charcoal and pen rendering, watercolor, acrylic painting, pastel colors, including traditional black&white photography.
Design Services
Illustration /
graphic designing (collaterals, posters, flyers) / visualisation sketching / publication layout / motion graphic sequences / storyboard sketching / event photography
Let drawing be an addiction.
elena yeo, also known as ellustrate, started learning how to draw before even learning how to write. all the endless doodles and drawings on heaps and heaps of rough papers from young proved useful as she continued to develop her rendering skills and style till present. she started off her art education at a humble night art class at a nearby community centre before spending two years attending courses in NAFA (Nanyang academy school of fine arts) developing her linework and traditional water colouring. she took on art and design in secondary school and was awarded the "Art and Design Prize" for both upper secondary years as being the top art student in MGS. (Methodist Girls' School).
despite the sudden stop in her art during the junior college days, she continued pursuing what she felt was her drive and passion all along and got admitted into NTU School of Art, Design and Media. she will be graduating come July 2011 with the degree of Bachelor of Fine Arts, majoring in Visual Communications with second class honours (upper division).
at present, she is a part-time illustrator and designer at cum. media and design studio while being a self-employed art teacher, conducting private art class in the children's homes, (details on her art-teaching blog, art voyagers.) She also teaches art at the Amazing Art Shuttle alongside her close friend and senior. With all that, she does more design and illustration projects when her time allows. her works comprised of graphic design, illustrations and a secret interest in photography. her favorites still lies in illustrations and illustrating and using her pens to create her own style of illustrations that is typographic, ornate, dynamic and very personal.
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Updates! FINALLY.
Finally! AN UPDATE!
from the last post in July, quite frankly, heaps of things have happened. first up! RESULTS for Crowbar Award 2011: I'm beyond delighted to announce that my FYP Project, EarthTone was awarded the Silver award in Design (Illustration). One of my first few serious art awards and a perfect ending (or perhaps) start of my exciting illustration journey. Seriously, Earthtone has given me the chance to really train up my digital illustration skills to be able to do fine line work on a digital platform and to be comfortable with it. it was quite a journey (: and here's more pictures from the event! 
And in other news, in the next four months after graduation, I started my own line of private artclasses, teaching children from their homes and I must say, I really do enjoy sharing the love of art with them and they NEVER fail to amaze me each lesson with their enthusiasm and raw creative energy that is just so pure and innocently beautiful. they are truly amazing young artists! who says only talented people can draw!! Also, I recently got the privilege to be part of a small yet amazing and fun company, cum. (do not be misled by its name! it means coagulation and combination! with works so kickass that you will possibly.....) they are so fierce in their work and such greatly skilled creative individuals who knows how to have fun amidst work! an amazing group! and I am so happy to be part of their dreamteam as a part-time illustrator and designer.
Recently, I've completed some illustrations for some big names, /TBWA and Ogilvy&Mather and is very excited that the O&M job landed as a post on OIC! It has always been my dream to get into the OIC circle and seeing my work there was simply UNREAL! (Works are placed in the commercial tab) More illustration projects-in-progress; one where I'm illustrating bookmarks at Graceland International which would be printed by the new year, another is a wall illustration for a good friend who is opening her salad shop at SMU!! and one more showcase with WHotel, international Hotel Chain that recently open its first branch in Singapore at Sentosa Cove (this project will be starting March 2012 next year)
So many things have happened and I must say that I am so happy with what I'm dubbling with now and I really thank God for His provenance and guidance each new and exciting day.
Hopefully my next update would not be donkey years later but till then, keep the drawing vibe alive!
Crowbar Awards 2011 finals!

I am very delighted to announced that my FYP Project, Earthtone has made it to Crowbar Awards 2011 FINALS, design // Illustration category. Admittedly, signed up for the awards without any expectations but knowing that this would be one of the last times I can sign up under a school as an undergrad. This nomination was really encouraging and has definitely boosted my morale as an illustrator and designer as to what kind of standard of work I can be capable of. congrats to all my friends who have made it as well.
Results in August! will keep everyone updated!
major update on the site! and I ORD LO!

it has been quite a long time since I have updated the site. during my last semester in school, was busy for a year focused on my FYP project that was titled EarthTone. a new tab on my Portfolio section has been created to house all of its images. all the months of hardwork and craft-making paid off as I accomplished my last goal before graduation to learn and get a grasp of After Effects and ended of my degree with a perfect semester with a perfect GPA of 5! With a distinction in my FYP and that being the only module counted in the last semester; what a great end (: special thanks to my Asst. Profesoor Michael Tan and also to family and friends for their support morally and emotionally and also to God for holding me up with the inspiration and strength.
But ofcourse I have always believed in process more than results. the journey is always what I have been interested in actually. that aside, MORE UPDATES, i have updated most of the tabs with new works and also my motion graphic for my FYP is added on.
at present, as I cruise off in the mode of graduation, I will be starting off my next phrase with some freelance projects and jobs. continuing my teaching in Amazing Art Shuttle and looking forward to opening more classes, got a graphic design project coming up with a film company, an illustration project with a big advert firm and a pending teaching contract with Mastereign Enrichment.
for the website, am planning to expand it with an additional "doodle" tab that houses sketches, brainstorms and in-betweens which i find the most interesting and important as compared to the final artwork.
Have fought a good fight, I know the race is still not really over (: but ORD LO!
ellustrate's new portfolio website, LAUNCHED!
I have just re-launched my portfolio webpage! with new and improved layout! :D been having plans to revamp the site but only gotten down to properly doing it now that school is about a week away (not that it matters now that fyp is "supposed" to be on-going with or without school) But yes, due to my complete lack of knowledge in web design, I spent days browsing web templates and finally settled on buying one.
Afterwhich, weeks followed as I courageously opened Dreamweaver for the first time, watched a few tutorials and pulled my hair several times while coding and typing out html and POOF! managed to modify the layout to suit my style and here it is!
the portfolio tab is still under construction but the rest are pretty doned. (pat on the back for my first chiong-night since i can't remember when. and time to sleep at 5am!) good morning!
coming soon! ellustrate's final year project


you better watch out,
you better not cry,
you better not pout i'm telling you why,
ellustrate's fyp is coming to town!
coming soon.
may 2011
illustrated tones: one's inner voice revealed through music and illustration
(a working title that changes every month)
i'm just fooling around but yes, currently caught up with fyp in my last year in adm. details of this random poster on illustration tab, featuring one of my visual explorations so far.
Ellustrate@Noise 2010
In conjunction with YOG this august, Noise has done a showcase, displaying youth artistic vibe and energy in singapore, and I'm more than honored to be chosen as a commissioned designer for the showcase this time. Participated in 3 different areas this time round:
Firstly is the first project that was commissioned, Illustrations on 10 glass bottles that ultimately was made into a hanging lit-up mobile for the Noise House in Changi Airport Terminal 3. The work is titled "Random quotes to do with light", entirely random as the title says, and since I am always typographically driven, these quotes serve to be the very inspiration themselves.
Illustrations and close-ups of the bottles will be found in the illustrations tab, whereas on-site documentation and rest of the close-ups will be found in commercial tab. at the portfolio section.
i personally love process shots! these bottles were done on the night/morning of FIFA WORLDCUP2010, when the bottles were done, spain has just won and I’m glad soccer accompanied me all night to finish this project off! that was one tiring sleepless night.
Secondly, was further commissioned afterwards to illustrate a 2m x 6m panel for the front of the Noise House which was ultimately placed at the one at Ion Orchard. Illustration will be found in the illustration tab, on-site documentation will be found in commercial.
Thirdly, is the same work being displayed on busstops after request from NAC. Images from on-site will be found in commercial, there were 2 busstops altogther.
ultimately, this is probably the second time that i have publicly showcased my work and first time then it has been placed extensively in separate places. first time exposure for me and thought it was a great start to more to come! gathered awesome feedback from the organisers at the Changi Airport about people who wanted to buy my works, and even contacts of people who wanted to hold an exhibition for them! such an encouragement, and be sure, that it is definitely not the last you’ll seen ellustrate blasting her works in public with a BANG!

Endless doodlin'
hello there!
it has been quite a while since i’ve posted here. here’s a quick update about what i’ve been up to.
Last week i wrapped up my Design Internship with Lucidity, a design house, and i must say that i enjoyed my time there and they do hold good standards of design there and it was an enriching and fulfilling 10weeks there having a taste of the design industry.
Once internship ended, I started to put all my focus on some of the outside projects which I have been working on, one big one with Noise Singapore. Recently I have been commissioned as a designer/illustrator for NOISE SHOWCASE 2010. Ofcourse, I cannot publish any of my works as yet as the project is still ongoing. Was happy to know that after being commissioned for the first project, the events company came back to me again asking if I would like to design another component of the showcase, and it wasn’t long before NAC comes asking if I could contribute my designs there as well. And these all have kept me busy ever since! HUGE PHOTOSHOP FILES IS REALLY KILLING MY MACBOOK BLACK AND PHOTOSHOP! Will post up images once my works are being showcased (tentatively early August – Oct) But here’s a SNEEK PEAK of the first commissioned work!
Also, I signed myself up for OIC 4th Anniversary roll-call! Saw it as a chance to really showcase my illustrators to the outside illustration circle and miraculously, even with the NOISE project breathing down my neck, I managed to submit 3 works in say, 2 days? I guess when it boils down to serious illustrations, I really make myself work fast and to my own standard. Sure was I glad that I made it in time for the submissions! Again, not very right to start posting the illustrations when is meant for OIC, shall post on a later date! but I WILL post them (:
Just did an illustrative poster for my school, ADM GradBash 2010 for our 2nd Graduating Batch and boy am i going to miss my seniors, seriously, they’ve been great korkor and jiejies to me, teaching me how to handle failed printers and spoilt connections and hanged softwares. and I
will them all the best! details up in illustration tab!
And I’m quite happy endlessly doodling and earning money for FYP! hahaa. which reminds me, more research! Also I have yet to post upmy last-semester’s packaging and publication works. Shall do so when I feel hardworking and up to it.

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earthtone
this is an FYP Degree project that tackles with themes about Nature and its visual rhythm, it is illustrative, moving and alive with a special focus on Singapore's local flora and fauna. the abstract states.
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exhibition booth
the layout at the exhibition booth during the show, featuring artist books, prints and a motion graphic.
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print 01: the rhythm of life
an a3 pop-up print, intricately hand-crafted and depicts the resonating rhythm of life that is very much alive. framed in white wood, $250/pcs.
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earthtone artist clock
a pop-up clock made to juxtapose the natural passing of time in Nature with the ticking of the mechanical clock. hand-crafted and available for purchase at $150/pcs
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a time to kill
and a time to heal. the project features many local flora and fauna that is located just at our doorsteps. here is the common kingfisher.
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minute beauty
the dragonscale: a very common fern found in Singapore yet in its abundance, few actually notices its beauty that resonates from another perspective. magnify your version.
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slow down
the garden snail: if you find that life is going faster that you like it to be, then maybe it's time to slow down, take it easy.
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beautiful things
the spotted dove: a very common bird that can be found in singapore gardens. only realised its beauty when i started to pay close attention to its textural and patterened beauty.
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nuisance?
the javan myna is known to be a public pest that exists everywhere to pick at our unwanted food. but who knows how beautiful these creatures can be?
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bloom
one of the many featured flowers which I have discovered during the course of the project, all existing in scales as small as 5mm in diameter yet such beauty.
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our familiar friend
now everyone would know this fella, the changeable lizard or the chameleon in local tongue. more than meets the eye perhaps?
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the circle of life
till we find our place, on the path unwinding, in the circle, the circle of life.
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the olive sunbird
one of my favourite small friends who flutter around the trees twitting.
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the whitehead
a wildflower that has a very small detailed floral centre of 2mm. amazing detail!
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soetimes you just need to
let go and like the wind take you. the vernonia floating seed
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a time to live and a time to die
the duranta dark purple is such a beautiful flower with royal purple petals.
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the kyllinga
is a common herb is found almost anywhere grassy. this is the small white flower of the grass species.
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artist book
this artist notebook features a few species in illustration within the pages. book is going at $30/pcs, hand-drawn and crafted.
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spine details of the coptic book
the other artist book is done in coptic bind to give a more naturalistic feel. this pcs is not for purchase.
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artist pop-up postcards
here is a series of pop-up postcards of some of the species featured here. postcards are going out at $10/pc, $40 for 5 pcs, all intricately hand-crafted.
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my thesis paper
FYP thesis on EarthTone and visual rhythm that was well-received by my professor that was probably one of the deciding factors towards my distinction.
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the final outcome
the overlook look of EarthTone at the exhibition booth. motion graphic can be viewed at the mograph tab.
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endangered
when a good friend says something that immediately gives you an illustration idea in your head that you just had to draw out!
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love never ends
an illustration that i've done up for a very special senior who just got married. a wedding gift that holds an important message about love.
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love never ends details
a close-up of the wedding illustration, the quote is from the verses from corinthians that says all that it takes to love the right way.
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may you have
illustration postcard design for AidforJapan through Design about raising above the storm.
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must not quit
second illustration postcard design for AidforJapan through Design about not quitting when the going gets tough.
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AidforJapan postcards
how the postcards look when they were finally printed and ready to sell to raise funds!.
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GO JAPAN!
my last words for a country that holds so many beautiful inspiring things in life.
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river flows in you
illustration inspired and titled by an instrumental by Yiruma, part of visual explorations for upcoming FYP.
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happiness is
illustration inspired and titled by a happy fun and heartwarming song from Charlie Brown show, created as part of visual exploration for upcoming FYP project.
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hapiness is (bw)
the same happy illustration but photographed before it was digitally painted, i quite like the black and white version because of its great texture.
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river flows (bw)
The same Yiruma-inspired illustration in black and white without the digital painting.
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Search me, Oh Lord
"If I rise on the wings of dawn, if I settle on the far side of the sea, over there, your hand will guide me, your right hand will hold me fast" from Psalm 139.
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deviated dream
one of my illustration entries submitted for OIC's rollcall early august! these works were produced and belong solely to OIC (Organisation of Illustrators Council) submissions. just a sudden thought that led to this piece!
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drawing addiction
another illustration entry submitted for OIC's rollcall, works were produced and belong solely to OIC (Organisation of Illustrators Council) submissions. this one speaks of one of my most cherished quote and belief!
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ADM GradBash 2010 poster
Gradbash this year was held at J'Dee Thai Disco, and it has a theme of essentially Thai, with the idea of being promiscuous, naughty and "playboy" so I came up with an elephant illustration with my style, inspired by Si Scott, adding on to the feel of Thai and Disco. and controversially this poster received quite a big hype of it being obscene, and well, slightly erotic if you see it from a certain angle. one of my first controversial illustrations, which well you can say, fit to the theme. Designed the logo as well
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save the dolphins!
was part of the ACRES project for animal conservation but this one didnt pass so i just post it up since im doing a second one (:
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ellustrate
this illustration is a nostalgic one because it was the first one i doodled after figuring out the name, ellustrate.
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illustrate
pen-rendered illustration that says it all, simply the medium as the message.
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self-portrait
an illustration for Noise Showcase 2009. this is just me, myself and i and everything that's me.
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jian'an
it was my friend's birthday and i did not know what to do so i drew! jian'an! the crazy dynamic person that you are!
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snow leopard
an illustration i did for Noise Singapore '09 and it is titled "snow leopard – we all saw it coming"
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gems gallery - character illustration
a project where we used the cultures from a particular country to influence our illustrations and mine for Thailand, which i went on to illustrate for a Thai jewellery store, gems gallery.
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gems gallery - postcard 02
another postcard design with illustration, added on with ornaments to bring out the Thai essance, same project is also featured under the Handmade tab.
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genesis - a creation story
one illustration assignment to make a storybook, so i illustrated the biblical story about creation, to glorify what God has done in the beginning. He's the true artist of all who painted the universe and He holds my creativity and drive as well!
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genesis - in the beginning
In the beginning, God created the world. -Genesis 1:1
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genesis - day02 clouds
He separated the waters on the second day, forming air, the sea and the floating clouds.
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genesis - day03 land
And on the third day, he separated the water bodies by creating land and mountains.
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genesis - day04 celestial
On the 4th day, he placed heavenly bodies in the skies, the sun for the day and the moon for night.
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genesis - day05 animals
Things got really exciting in day 5 when God created animals of all shapes and sizes to roam the earth.
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genesis - day05 land animals
And ofcourse, the land animals to walk across the grasslands and deserts. and on the 6th day he created man! (but my illustration for that wasnt good so not featured!)
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genesis - day07
When God had created everything, He saw that it was all good, and on the seventh day, he rested.
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ellustrate namecards
a series of namecards design for the upcoming graduation show. namecards are shaped like my favorite drawing instruments
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ellustrate namecards
here we have the pencil, the 0.1 sakura drawing pencil and the wacom tablet pen!
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the ( )* space – a dictionary project
the project was to come up with a list of words that defines you as an individual like a dictionary. i involved 104 of my friends and family to come up with the words for me and decided to create a self-defining space that reflects my character.
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the ( )* space - a1 poster
a1 posters placed in the space which also encompass the idea of "Getting Infected" which was inspired by one of the words, "infectious" nature of making people feel happy and bubbly whenever im around..
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the ( )* space - installation space
a self-defining space that reflects my character of being very dynamic, loud, energetic and bombastic, packing up energy in the form of illustrations into a small space.
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the space took 3–4 full days to complete, the illustration is quite spontaneous and improvised along the way.
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( )* - documentation
As the audience comes into the space, they are allowed to have fun, blowing bubbles, eating and laughing and getting infected with joyous feelings. here the invitation design and people who have participated and came in!.
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finding polaris - a GD systems project
The project brief encompasses a study and research into a particular system in life. my exploration was with stellar system and constellation map and then constructing my own internal universe. how it worked was to write everyone in my life.
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385 stars,
25 constellations
, 25 illustrations,
4 star clusters,
1 universe.
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finding polaris - constellation booklets
how it worked was to write everyone in my life, relating them to a certain star type and then plotting them out in a system whereby I'm on the pivotal center in relation to them according to emotional proximity. from there, to group them up into smaller groups which i later termed as "star clusters" and then forming constellations.
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finding polaris - constellation booklets
The booklets was a brief description of the specific constellation or "star cluster" of my life.
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finding polaris - illustrations
After naming them, I attached an image to each constellation, based on symbolic meanings and significance.
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finding polaris - cards
Accompanying cards that comes with the exhibition for people to take it, see it, and remember it..
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production - stationary set
Created my own stationery set for ourselves or any company and i decided to do one for my own design brand. since my tagline is "let drawing be an addiction" i worked with the idea of drugs and medicine, associated to addiction.
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ellustrate namecards
for my namecards, information is laid out like that on a medicine sticker tag. and so my logo resembles a pill and also an "e".
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LAHcampaign
In this project, we had to address a certain issue that we are concerned about in a society and to then propose a campaign in reaction to it. hence we planned a campaign in the context of Singlish, as the identity of Singapore.
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LAHCampaign - Pasar Malam
Using Singlish as part of our visual outlook, we produced posters, books, accessories, fabric products out of recycled and waste products.
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LAHCampaign - Pasar Malam
The items would be produced as part of the campaign, and sold in a "pasam malam" style which Singaporeans can identify to.
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type design - dancingspaces
is a typeface I've designed for typeIII class. my typeface is specifically a lowercase san serif type. its application is as to be used as a display type for a contemporary dance magazine..
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dancingspaces - fabric application
another part of the project is to put the type onto textile, on shirts, here the type is blown up, as in dance shirts, and then also duplicated to form arabic motifs..
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dance with type, type with dance
a random experimentation with type, trying to fuse type with dance. credit to my photographer and good friend, jialiang. it was great fun, though tiring.
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branding - 100% me
This project is branding for my own line of black and white underwear for teens ages 17-21. the brand is named 100%, tagline as my inner skin, to show the idea of being 100% you! and together with the brand, a typeface specific for 100% is created to strengthen its image.
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100% me - motifs designs
A grid is made, to be used to its fullest imaginative potential for playing with patterns, motifs, designs and layout.
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100% me - packaging
Design of the packaging box which are defined and centred around the idea of self-identification.
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100% me - tag design
The concept reflected here as the idea of inner personality, individuality as part of the brand. the idea of looking in, within.
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100% me - identity postcards
The idea of looking through and looking in to who you are inside.
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100% me - postcards 3-in-1
The three postcard designs can combined into one postcard altogether.
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100% me - mailer
Design of mailer to be sent together with plain badges with the underwear material and also for people to freely design on them.
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Physical type installation – MAI BUANG poster
Poster for one our typography assignment on physical type. "Mai Buang" is an installation where we went around the HDBs in Singapore to collect unwanted furniture disposed by people.
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MAI BUANG - physical type
The actual physical type that was made out of unwanted furniture disposed at void decks. it spells "O! LIFE" reflecting on the wasted life of these unwanted yet still functional furniture.
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"the way of asian design" – typographic poster
a typographic poster from a type assignment for an event. ive used the type as image to trace out the lines of a gui ling or the mountains and ridges. type used are the description of the event itself.
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MUJI Poster – a branding research
an graphic design assignment where we researched upon a brand and touch on their branding strategy to produce a series of deliverables. and for my own brand, MUJI, i came up with a series of poster that exercise simplicity.
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MUJI Poster all 4
simple is more. and ive learnt to appreciate and embrace the simple and realise its beauty. behind every poster, the page turns into an origami sheet that then folds into the object on the poster front.
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creative manifesto - locker design
Sometimes we forget the fundamentals of design and it's a reminder to all to always remember the pencil and to always draw and start rough and to not forget the pencil as we make friends with mac and adobe..
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舞台 / centrestage – a bilingual magazine
part of a bilingual publication assignment. in this, i've created my own asian dance publication magazine, 舞台/ centrestage.
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舞台 / centrestage – content page
Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.
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舞台 / centrestage – spread 1
Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.
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舞台 / centrestage – spread 2
Playing with the layout of chinese text with english text, the flow of words vertical and horizontal and the treatment of space.
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a gift for two
a graphic design campaign on reviving the fading tradition of chinese wedding in singapore. "a gift for two" strives to bring forward the values from chinese weddings, where relationships are revisited and very personal.
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gift for two - poster
The two posters are aimed at two sets of audience, one modern one (left) for the local and the traditional one (right) for foreigners.
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gift for two - collaterals
The campeign involves the idea of gift-giving, making personal wedding gifts to the couple through my gift-giving package.
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YOG logo design
a graphic design assignment on icons and logo and we were asked to design the logo for the Singapore Youth Olympics 2010 and so i drew on the idea of energy, dynamism of youth and the application of watercolour and the organic in a logo.
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YOG poster parody
a parody i made from my YOG assignment. since it was during the hype of Singapore's first F1 NIGHT RACE, i did a poster for the first night olympics!
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the urban colosseum
An illustration in the style of illuminated menuscript abt the fight between man and nature.
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Think Creative, Think Playdoh
posters and postcards from a graphic design exercise about using a 5dollar project and using it to push a new graphic campaign. i used playdoh and used it to mould out famous historical art pieces.
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Think Playdoh postcards
It is a campaign for the Singapore Art Show by NAC to encourage Singapore to do art because even the most mundane everyday object can still be turned into works of art.
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cw - critical writing journal
a journal needed for critical writing exercise during graphic design. i went on the more handmade look to show the rough process of gathering inspiration. merging handmade with digital.
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letter journal for n
a alphabet was given to us for the semester and we were supposed to discover, experiment and experience the alphabet, and mine is N. here is the journal.
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western film history journal
took westernfilm as a history module due to my peculiar interest in film. i decided to make my journal book and my prof really liked it so that's a good thing!
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western film history journal spreads
Details of all the pages and dividers and notes.
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a children's tale
this was a bilingual book done based on a traditional fable, 井底之蛙, (The Frog in the Well) the exploration is typographic with the idea of a well throughout the pages.
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a children's tale spreads
It involves the action of looking into the well, piling layer by layer, playing the the space on the page and in between the pages.
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a children's tale, more spreads
At the end, going deeper and deeper and finally seeing the frog sitting at the end..
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genesis, an illustrative book
a book purely illustrated telling the biblical creation story. my prof told me to just hand up my sketchbook for final but i thought of just doing a book, JUST IN CASE.
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genesis, page detail
The book contains all the illustrations of creation that are also in the illustration tab.
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bauhaus exhibitional brief
for the history of graphic design module, after being assigned with Bauhaus, i came up with an exhibition with a "schooling" theme since Bauhaus was a famous german school that changed german design history.
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bauhaus spread details
Shots of the different spreads in the exhibitional brief.
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haiku - i carry your heart
i carry your heart with me(i carry it in my heart). this is a haiku book with experimentation on the type of the haiku.
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grey
a box was designed to packaging the pages of my "grey" project. since my project was related to ants as "N" running across the page, the box was designed to suit the overall mood.
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LAH Campaign - jewellery
did all the accessories out of scrap and recycled materials of beer caps, bottle caps and buttons, reusing them to make sustainable jewelery.
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:AH Campaign - accessories
My prof Astrid Almaaklafy wearing one of the pieces made from recycled bottle caps.
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medicine packaging for the elderly
Part of a packaging project for an exclusive target, so here is a medicine box specially designed to color code medicine, making life easier for the elderly.
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malay toy packaging
Packaging for traditional malay toys and to make the packaging sustaintable and attractive to kids, they are in the form of figurines, according to the different races in Singapore.
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malay toys packaging all in!
Here is the completed set of the packaging together with the "car" takeaway bag.
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malay toys packaging details
Just to make it more interesting i literally designed all the way to the bottoms as well.
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Car takeaway bag details
Shots of the whole car that worked like a "bag" to take the "kids" home, the underside details are to die for!
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gems gallery packaging
After illustrating the character, the brief included the production of a packaging for a souvenir so here is the jewellery box with illustrations found in the tabs.
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gemsgallery box inside
Details of the design in the inner fold of the jewellery box.
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gemsgallery postcard
postcards that are to go with the gallery. since they are a jeweller, i added in ornaments to make it look like the actual jewellery
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gemsgallery postcard back design
how the postcard looks from the back with the invitation to the opening night of the jeweller store.
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gemsgallery postcard design2
Here showcases the special thai accessory, the beautiful long nails.
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gemsgallery postcard design2 back
here is the back design of the postcard design2
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gemsgallery postcard design 3
Design 3 is the illustration of the graceful thai dancer.
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ancient gothic
one of the beautiful ruin-like buildings still left in Singapore, the Tanjong Pagar train station.
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home view
this is what i wake up to almost everyday at my place in sunsetway! no post-production involved, i swear. actual colours of the sky!
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sunset
this is what i wake up to almost everyday at my place in sunsetway! no post-production involved, i swear. actual colours of the sky!
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hinges
photos taken at the old french embassy, and as i stepped into the place, it was taken over by nature's creepy roots and crawling moss but still holding its dominant beauty.
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blue paint spots
just thought that the leaves looks interesting being spotted with paint though it's not really very "right".
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footprints on the sand
because as we walk down life's pathway, we know we're always never alone.
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coloured mist
thought the contrasting colours of the lit-up mist was quite interesting.
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the cover above my head
thatched roof taken in one cambodia trip to a children's village
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sister and brother
what really touched me when i was in cambodia was now close brothers and sisters are, and how they take care of each other no matter when or where.
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farm girl
shot on one of the morning where i went into the padi fields with the children.
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the ducks look beheaded but they are in fact digging their heads into their breakfast bowl. view online preview
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the cross
because God will never ever forsake anyone of us in any point in our lives.
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stones and pebbles
black and white photography developed on fiber-based photo paper.
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watermelon
black and white photography traditionally developed on fiber-based photo paper.
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half eaten apple
black and white photography traditionally developed on fiber-based photo paper.
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shade
black and white photography traditionally developed on fiber-based photo paper. documentation of a place which i love, a remote fishing village in indo called balai.
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crab hole
black and white photography traditionally developed on fiber-based photo paper. documentation of a place which i love, a remote fishing village in indo called balai.
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bonbon and friends
black and white photography traditionally developed on fiber-based photo paper. documentation of balai, a fishing village i go to teach english to the kids every month.
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scenic
i'll rather be here than anywhere else, even though it may not be as urbanised as any corner in singapore.
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runaway train never coming back
photos taken from a nearby old railway track. it's fragile frame and structure, yet still standing tall and strong, it's black steel structure against the pale blue skies.
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railway tracks
photos taken from a nearby old railway track. it's fragile frame and structure, yet still standing tall and strong, it's black steel structure against the pale blue skies.
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ageing wood
photos taken from a nearby old railway track. it's fragile frame and structure, yet still standing tall and strong, it's black steel structure against the pale blue skies.
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growing life
photos taken from a nearby old railway track. it's fragile frame and structure, yet still standing tall and strong, it's black steel structure against the pale blue skies.
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charcoal
charcoal fine art drawing, 20minutes, nudity, viewer discretion advised.
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charcoal 02
charcoal fine art drawing, 20minutes, nudity, viewer discretion advised.
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charcoal 03
charcoal fine art drawing, 20minutes, nudity, viewer discretion advised.
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measured drawing
pencil fine art drawing, 1hour, nudity, viewer discretion advised.
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back muscles
charcoal fine art drawing, 1.5hours, nudity, viewer discretion advised.
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measured drawing and proportions
pencil fine art drawing, 45mins, nudity, viewer discretion advised.
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gestural drawings
charcoal fine art drawing, 30sec, nudity, viewer discretion advised.
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gestural with shading
pencil fine art drawing, nudity, viewer discretion advised.
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gestural with shading 02
pencil fine art drawing, nudity, viewer discretion advised.
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caricature drawing
pencil fine art drawing, drawing of one of my most dynamic and one of my closest friend in adm, jialiang!
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replicated drawing
pencil fine art drawing, nudity, viewer discretion advised, an imitation of one of degas's sketches
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replicated drawing 02
pencil fine art drawing, imitating master, carravagio's chiarascuro shading
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identity postcards 01
one of my 2D foundation assignments to come up with a series of postcards that represents your identity and i based mine on my spirit in dance, and who i am as a dancer.
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identity postcards 02
one of my 2D foundation assignments to come up with a series of postcards that represents your identity and i based mine on my spirit in dance, and who i am as a dancer.
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identity postcards 03
one of my 2D foundation assignments to come up with a series of postcards that represents your identity and i based mine on my spirit in dance, and who i am as a dancer.
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identity postcards 04
one of my 2D foundation assignments to come up with a series of postcards that represents your identity and i based mine on my spirit in dance, and who i am as a dancer.
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Seahorse
one of my digital painting assignments on masking and digital composition and integration. now have you seen anyone of these things in the water before?
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slow dancing in a burning room
another digital painting assignment where we were asked to just create anything interest so I touched on the literal meaning of the lyric from john mayer's song, "slowdancing in a burning room".
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pink ranger! a digital painting
I survived Martin's digital painting module! was really enriching to me, and I indeed learnt alot on photoshop, blend modes, channels, layers, masking, clamping, clipping, painting, compositing.
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Colorfuly beachy-ness
Illustrated for Havaianas again but the next following year. This year the illustration was for beach ball which would be produced for their event. The brief was to draw the creative and enegetic vibe of Havaianas with a touch of the beach and music. A project of TBWA\Singapore.
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Creative chemistry
An illustration for an articles in the upcoming 11/12 issue on Ogilvy&Mather's DO.com website. The work had to echo the article, bringing out the importance of good leadership and creative mix in business success. A project of cum. http://ogilvydo.com/
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Ring Ring at Havaianas launch
elloostrate with the final canvas artwork during the launch party. it was done in two hours but we were sure glad to have churned it all out within the timeframe and we had a ball of a time there! may the drawing vibe live on. A project headed by TBWA\Singapore and Havaianas.
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B&W sketch for Havaianas canvas
As part of the brief, the artwork was free for interpretation but has to have the look, feel and vibe of Havaianas, its creative energy that was always prominent and part of the brand, so we illustrated all things fun and random and Brazil. This was a collaboration project with a good friend, loo and hence we became elloostrate.
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NTU Hall 2 Production
Poster design for one of the hall productions, as a favor from a friend from the committee, revolving around the theme of production, film, and all that stuff.
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Make Some Noise!
Busstop Billboard Illustration design commissioned by Noise. The illustration as to do with all things Noisy, the sights and sounds of our typical Singapore society with the buzzling street, honking cars and busy food markets.
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Ellustrat's busstop billboard
The actual display of the design at one of the two public busstops that was part of the Noise Showcase.
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Large wall panel at Noise Showcase
A panel that I was commissioned to do that ended up displayed at Ion Orchard.
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Random quotes about light
Hanging mobile that was created as part of Noise YOG Showcase, this light display was exhibited at Singapore Changi Airport.
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Bottle details
Illustrated details on the hanging mobile that was done based on quotes that has to do with the literal interpretation of the lights in the bottles and the exact function of this lit-up display.
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The Exhibition Logo
Logo Design for NTU ADM's Freshman Orientation Camp title, "the Exhibition" that followed the storyline and style of famous game, Left4Dead, that had a more creepy, violent and bloody edge.
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Art is in Our Blood
T-shirt design for ADM's FOC camp that had a theme that was slightly gory, and slightly biological and medical with veins and blood and organz hellyeah.
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NTU IMI Exhibition Display
NTU's Institute of Media and Innovation needed a exhibitional display in their empty cabinets, the project lasted for two months.
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Capstone logo
CI: part of the Corporate Identity package done for construction company, Capstone Pte Ltd. concept of the dot as the capstone of construction that ascends with excellence.
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NTUSU exam calendar
graphic design: the front page of the NTU's Student Union Exam Calendar.
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cjdance
a graffiti-styled illustration i did for my jc dance club's noticeboard/shirt.
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me, myself and dance
as part of motiongraphics class, we came up with a 10 second short video of who we are, using photos and rhythm and music.
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Yellow Ribbon Project TVC
The brief includes to select one of five natural elements, take footage and then making a TVC. So i used favourite element, water and linked it to and restoration and the Yellow Ribbon project.
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Nnimated
Here's an animation assignment for my typography01 class.It's about animating the type, and to give the letter a personality, a character, to give it life and action.
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(500)days illustrated trailer
Made a trailer for 500 days by drawing out the illustration before digitally painting it then working it out in AfterEffects.
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Earthtone, nature is everywhere
A motion graphic done for my Final Year Project that carries an important message from Nature.
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elena is
a designer that goes all out for all her areas of design. she strives to always give in her best, fulfilling the standards that she sets for herself. even while she’s aware of the high standards, demanding schedules and pressing deadlines in the fine art industry, she always ensures she enjoys every bit of her work and projects. through her ideas, inspiration and conceptualisation process, she makes sure that her interest gets involved in her project, making her thoroughly loving and having fun even while working with adults and children alike.
she is dedicated, passionate, and is always see visual arts as a
powerful medium of communication. she strongly believes that every kid has the capacity to make great works of art and can be powerful image-makers no matter the age.
a fast-learner at softwares and is always willing to try out something new, and experimenting with new ways of creating visuals.
EDUCATION IN ART
Nanyang Academy of Fine Arts, traditional painting class, 2001-2002
GCE ‘O’ Levels Cambridge Examination, Art and Design, 2004
Nanyang Technological University, Singapore, School of Art, Design and Media, Bachelor of Fine Arts wth Second (Upper Division) Honours in Visual Communication, 2007-2011
Cumulative GPA: 4.45/5.00
download my cv here.
EXPERIENCE
2011
cum.: Part-time illustrator and designer // produces illustrations and design works for some of cum.'s big clients.
TBWA\Singapore : Commissioned artist // beachball illustration and canvas illustration at the launch event of international brand, Havaianas.
the Amazing Art Shuttle: Art teacher // conducts art classes that focuses on developing creativity and high quality artistic standards in children.
2010
National Arts Council (NAC): Commissioned designer // showcase artwork from Noise on public busstops
Noise Singapore: Commissioned designer // part of Noise Showcase 2010 as a illustrator/designer for one of the projects, and design of their front door panel
Lucidity Pte Ltd: Design intern // During internship, tackled assignments including graphic design, layout, illustration, visualization, conceptualization work.
2009
NTU Institute of Media and Innovation: Graphic/ Layout designer // Worked on graphics and layout for their displays/exhibitional panels, designs for their corporate presskit
Compact Metal Pte. Ltd (Singapore): Graphic designer // Worked on Corporate Identity, including logo design, namecard, letterhead.
NTU ADM Student Club: Illustrator/graphic designer // Worked on shirts/posters/wallpaper designs for school’s freshman’s orientation.
Freelancing for various small/event companies.
2008:
Catholic Junior College Dance Club: Publications Designer // Worked on the shirt/brochure designs for annual dance concert.
Freelancing for various small companies.
2007/2008:
NTU Students’ Union: NTU SU Exco, Publicity Executive // Worked on the visuals and graphics for the organisation for a year, designs including shirts, postcards, calendars, posters, folders.
2002-2005:
Methodist Girls’ School: Artist / Costume Designer // First designing job starts in Secondary 2. As part of the Dance Club in Secondary school, have started designing the dance concert posters, shirt designs, dance costume designs since then, all the way till Secondary 4, upon graduation and still going back to help out in the area of design.
